60 Second Science is a series of 24 on-air spots created
to inspire families to explore the natural world together. The spots
model ways for parents to encourage their children's growth, self-confidence,
problem solving skills, and cognitive development through hands
on explorations with familiar materials.
The intent of these spots is to excite young viewers and motivate them to try the demonstrated activity at home.
All of the materials used in the spots are inexpensive and readily accessible, making the experiments easily
replicated at home, with parental supervision and participation. Parents, co-exploring with their children, will
then experience the excitement and fun of discovery and, hopefully, begin to engage in more explorations at home.
"60 Second Science" is a collaboration of Science Linkages
in the Community (SLIC), an outreach program of the Rochester Museum
& Science Center, and WXXI Public Broadcasting Council. "60
Second Science" airs on WXXI between the daytime children's
2001 Television Award for Outstanding Individual Program or Series
Designed for Children from The New York State Broadcasters, Inc.